Wednesday, 11 June 2014

Essence Blogger Event

Last weekend I was lucky enough to attend the Blogger Event for Essence's UK Launch. Initially I hadn't heard of this brand till last October when Summer asked me to look for them whilst on holiday in Europe as they're Europe's #1 Brand....unfortunately I didn't, but I had the opportunity to see their range in this event!

The event was held in the most amazingly beautiful venue in Ladbroke Grove and we were welcomed in and presented with a lovely set up of tables with products ranging from Face, Eyes, Nails and More, which we could tryout and investigate. We were also given lovely drinks and food/lunch was also available! plus a lovely lounge where they even had phone chargers for us to use!!

When everyone arrived we were then given a presentation where they explained that all of their money goes into product development and that the reason why they are so cheap is because they don't focus or overcharge for packaging which is lovely! 
Also we were told that they follow the strict GMP (Goods Manufacturing Practice), that they have a Negative List of Products that they don't use either because they're harmful or unnecessary, and most important aspect is that they do NO ANIMAL TESTING!

There was also an area where we could go and take photographs with perfect lighting and of course there was an example of the stands they would be having at wilkinson stores and were told to help ourselves.

I, of course am an Nail Art, Nail Care..basically all Nails fanatic do when I met Laure the product developer for all/most of their nail products and when she told me about one of the products she developed the At Home Gell Nail Kit, she proceeded to show us how it worked! I will do a post on this separately as it is quite frankly amazing! There was a nail artist there but I got so caught up in the fun of doing my own that....I didn't get a chance to get them done T.T

Of course afterwards I looked over to other sections and also spoke to the eye product developer called Patricia (I believe) absolutely lovely and explained and showed us some of her "babies" and told us which products were the most popular in Germany and Europe, and explained a very interesting looking mascara, so expect a future post!

I also got my makeup done by the fabulous Nadira V Persaud, who told me off as I always touch my face (unnecessarily) which of course is not helping with my acne! And she did an amazing job as she covered all of my acne scars!!! and used coloured mascara  on my bottom lashes for an extra summer pop! Very wearable. I have no eyeshadow or brow product on. So very summer!

We were then wished away to Westfield White City (the one in west london) to see their cute little store! It's in the centre of the shopping centre so easily accessible for all you makeup fans! And it is currently open for you all to go and have a snoop around, although it will be more accessible to get as in July it will be available in Wilkinson!

And of course we got a fantastic packed goody bag that was filled with so many of their lovely products that I can't wait to play around with some of them!
One thing I absolutely love about this whole event was how nice, welcoming and proud they were of their products! They explained everything in detail and were super friendly and usually at the events I've been to it has been very serious almost awkward whereas this atmosphere was just so relaxing.

Honestly it's one of the best events that I've ever been to! And if you have the chance to get to or go to the Manchester Blogger Event on the 22nd June!

P.S. Please excuse my low quality photos!! I forgot my camera! T.T

L.F.A. Xx